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TIME: Almanac 1995
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TIME Almanac 1995.iso
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040389
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04038900.012
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1994-03-25
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<text id=89TT0883>
<title>
Apr. 03, 1989: Business Notes:Bubble-Gum Cards
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Apr. 03, 1989 The College Trap
</history>
<article>
<source>Time Magazine</source>
<hdr>
BUSINESS, Page 51
Business Notes
BUBBLE-GUM CARDS
A Dither over The Dirty Ones
</hdr><body>
<p> From jazz to Jerry Lewis, American pop culture has often
found a welcome audience in France. But nothing could have
prepared the French for the latest U.S. export: Les Crados (The
Dirty Ones), the Gallic edition of those Stateside sensations,
the Garbage Pail Kids. A gruesome gallery of children's
bubble-gum cards, Les Crados include such characters as Mathieu
Degueu (Matthew Nosepicker), Herve W.C. (Toilet-Face Herve) and
Laetitia Pus-de-Bras (Stinky-Pit Letitia).
</p>
<p> Licensed to a French journalist by the New York-based Topps
company, which launched their American forebears in 1985, Les
Crados are suddenly de rigueur among French schoolchildren.
Even though they were banned in some schools across the country
within two months after their release in January, some 12
million packs have been sold at 40 cents each. But the real
grossing-out has taken place among legions of appalled grownups.
Les Crados have even come to the attention of Premier Michel
Rocard, who said he was "astounded." The National Institute for
Consumers' Affairs has been asked to investigate the craze.
</p>
</body></article>
</text>